Lidskoe Pivo JSC harvests trophies at ADMA AWARDS 2024 and becomes the Creative Brand of the Year at the LAMA Advertising Festival

Advertising & Marketing Awards has annually, since 2016, identified leading (in terms of their effectiveness) companies and projects in the field of marketing and communications.

This year, the innovative Yasen Kvasen, bright summer Rocky Croc, the updated Pepsi’s design, as well as DYNAMI:T and FRU:DOZA collaboration has brought a lot of first prizes to Lidskoe Pivo JSC.

Yasen Kvasen has won three gold awards in the following categories: 

• Alcohol-free beverages;
• Launch of a new brand, product, or service;
• Innovation in business, product, or service.

The Pepsi brand has also been awarded in the following categories: 

• Marketing targeted at youth and children (gold award);
• Campaigns with effective use of SMM (silver award).

Collaborations with our brands have been recognized as the best collaborations of the year 

• Collaboration of DYNAMI:T and FRU:DOZA — energy drink flavored ice cream; 
• And also, a series of collaborations within the Pepsi COLLABS project, collaborations with such brands as the coffee shop chain VARKA, clothing brand OVRSZ, CONTE factory, etc. 

Moreover, the company's brands and projects received multiple awards at the LAMA Advertising Festival; due to this, Lidskoe Pivo has been recognized, in the aggregate, as the most creative brand of the year.

The projects that have been given numerous awards include projects related to the development of packaging design, launch and promotion of Yasen Kvasen, Rocky Croc, Chiilz Mystery, as well as one of the most emotional campaigns of this year — "Everything starts with "L” promoting Lida kvass.