LIDBEER-2026 Brings Together 100,000 Guests Setting New Records

LIDBEER became one of the biggest Belarusian festivals of 2026. In line with tradition, it brought together people of different generations, music tastes, and interests. In the year of Lidskae Piva’s 150th anniversary, this day became yet another occasion for gathering a large crowd and celebrating the company’s birthday. Three stages, lots of activities, and food courts—the program was as eventful as ever; on top of everything, several new records were set during the celebration.

On August 29, Lida was filled with music all day long until late in the night. LIDBIT STAGE and PEPSI saw performances from DJs and Belarusian musicians, as well as interactive events and giveaways. The main stage hosted artists from different generations and styles, including IODO BAND, KaS, the explosive GOODTIMES, Sergey Bobunets, and MakSim, whose songs were sung along by the entire audience. The musical program concluded with a show by Komnata Kultury.

However, the day was about more than just music. All Lidskae’s brands presented their own spaces with lots of activities, a giant trolley, and bright photo zones. The guests eagerly engaged in familiar traditions: the holiday civil registry office issued dozens of stylized marriage certificates to couples to the accompaniment of guitar riffs and applause. All the ‘newlyweds’ also received ‘Married at LIDBEER 2006!’ badges. This year, one of the most popular activities at the festival, the traditional history quest, had a new storyline: the participants had a chance to live through ‘A Day in the Life of Nosel Pupko’ and plunge themselves into the everyday life of the brewery’s founder.

The gastronomic section of the festival was just as saturated. Only Lidskae brewery’s own kitchen cooked 2,238 meals for the guests, while the food court line stretched 507 meters long. However, the centerpiece of the festival’s gastronomy was the new variety of beer brewed specifically for the festival. Limited unfiltered lager ‘LIDSKAE Anniversary Festival Edition’ became a true sensation among the guests.

The popularity of LIDBEER-2026 was evidenced by the scale of the audience: the holiday brought together over 100,000 people. In a single day, Lida Brewery Museum welcomed the record-breaking crowd of 613 visitors, while the tent camp in Novoselky housed over 1,000 tourists— more than during any of the previous seasons.

This year’s festival was especially anticipated, and even the sudden rain failed to disrupt the main event: once again, LIDBEER brought people together through music, conversations, and the atmosphere of celebration.