“We hope that the new format will draw more attention to the problem. As a part of socially responsible business, we take responsibility for Belarusians’ well-being. “Had a drink – don’t swim but think” is our reminder on sustainable consumption. The company’s portfolio includes LIDSKAE Non-alco (Nulevachka), non-alcoholic beer with a full-fledged hop flavor and aroma, which is more appropriate in such cases. Thus, we continue to change the culture of consumption, offer alternative products and patterns of behavior, staying with our consumers in different situations,” says Valentina Bagniya, head of the JSC “Lidskoe pivo” marketing department.