IPA won the right to remain in «Master’s Collection» due to online consumer voting
For the first time in the history of the brewery, consumers were given the opportunity to “decide the fate” of beer varieties of the “Master’s Collecton” craft line online.
By participating in the voting on craftbeer.by, consumers could vote to support one of two beer varieties – India Pale Ale (IPA) or Australian Light Lager. According to the results of the vote, in which more than 4,000 users took part, with a margin of 808 votes (2,420 against 1,612), India Pale Ale (IPA) won. This product will now be included in the «Калекцыя Майстра» range on an ongoing basis.
The IPA formulation will not change, and the product will be presented in a 0.5-liter glass bottle format. The variety will be sold regularly from December 2018.
The IPA was included in “Master’s Collecton” in the fall of 2016. The variety is brewed in keeping with the best traditions of English ales with addition of special Hallertau Saphir, Perle, Comet, Mosaic, and Ella hop varieties. The alcohol content in the variety is 5.2%. The dry solids weight ratio is 12%.