«Lidskoe pivo» and Warsteiner International KG celebrated 3-year anniversary of the German brand production in Belarus
On April 12th «Lidskoe pivo» company celebrated the 3-year anniversary of the launch of German premium-class brand Warsteiner in Belarus.
The company organized a gala night for businessmen, restaurant representatives, media with main brewing master and Warsteiner International KG technical director Tomas Neuener and Warsteiner International KG regional manager Katy Zenger for this important date.
3-year anniversary of the brand in Belarus coincided with an update of the design and introduction of a new package format. The logo and brand name will be emphasized in the updated «face» of Warsteiner. They will become brighter, clearer and more readable. “DAS EINZIG WAHRE SIET 1753«— «the only real since 1753» — standing out and made larger, will underline the German quality and classic recipe of Warsteiner. The new design will be introduced in Belarus within May-June 2017.
As main brewing master and Warsteiner International KG technical director Tomas Neuener has mentioned «the results of the cooperation with JSC «Lidskoe pivo» have proved that we’ve chosen a right partner. An innovational approach, investment in technological development, modern equipment and professional team — that’s what provided success of Warsteiner in Belarus.
European lager Warsteiner is brewed in accordance with the German law on the brewery purity. Very strict requirements are imposed on the brewery process and each ingredient. They use super soft (double treatment) artesian water; a special mixture of hops made only in German city Warsteiner; a unique sort of malt called Warsteiner and picked barley is used for Warsteiner beer. Every batch of beer is inspected twice and checked for consistency of the organoleptic qualities of the German recipe in Lida and the factory in Warsteiner.
Nowadays Warsteiner brand is in top 10 of international brands on the Belarusian market.
Warsteiner is presented in 0,33 l. and 0,5 l. glass bottles, as well as kegs. Starting from May 1st 2017 the brand will also go in 0.5 l. aluminum can. The price of the can will be 1.89 BYN.