Sourness is not about us! JSC "Lidskoe pivo" has launched a product in a new category, HARD LEMONADE

Sourness is not about us! JSC "Lidskoe pivo" has launched a product in a new category, HARD LEMONADE

The company introduced a new category of products HARD LEMONADE, launching them under a separate sub-brand of the title brand LIDSKAE. The LIDSKAE HARD LEMONADE line features three flavors: lemon, cherry and mango.

In the production of LIDSKAE HARD LEMONADE a special light beer with no bitterness and expressed malt and hop flavor is used.  Natural juices complement the product, giving it a rich fruit or berry flavor. The brand new product is produced on a natural beer base, and due to its neutrality, the purest flavor profile is achieved.

LIDSKAE HARD LEMONADE combines the pure pleasant taste of lemonade and beer without malt aftertaste in a modern trendy packaging. Neon colors individual for each taste of the line, a large printing type and a deer, the symbol of the LIDSKAE brand, in a new modern interpretation will allow the product to stand out on the shelves and emphasize its uniqueness.

The brand new product is available in 0.45 L aluminium cans. Recommended price for 0.45 L is BYN 2.42. LIDSKAE HARD LEMONADE is already coming on the market across the country.

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