Lidskoe Pivo, one of the leading beer manufacturers in Belarus, has successfully displayed its products at the 7th China International Import Expo (CIIE) held from 5 November to 10 November in Shanghai. This monumental event bringing together nearly four thousand companies from 150 countries became an ideal platform to promote Belarusian goods in the Chinese market.
Following the motto “New Era, Shared Future”, the exhibition showcased developments and innovations from different parts of the world. This year, Belarus was represented by more than 70 enterprises, including Lidskoye Pivo, which attracted special attention of visitors, having offered a variety of beverages.
“We brought more than ten types of our products, including a unique Belarusian kvass, which proved to be quite popular with Chinese consumers”, the delegation members shared, “they are familiar with kvass but prefer sweeter options. Our ‘Lidskiy’ kvass was a real discovery for them”.
The wheat beer from “Kalekciya Maistra” line and our newest product — Yasen Kvasen — received the utmost attention.
“We were also greatly inspired by the Chinese market. We enjoyed the honey beer as well as a unique half and half beer, which combines light and dark varieties”, remarked the representatives of Lidskoye Pivo.
As a result of participating in the exhibition, Lidskoye Pivo signed six contracts to supply its products to China, which is a major step forward in expanding the company’s export capabilities.
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