Lidskoe pivo recognized as brand of the year at the Advertising & Marketing ADMA AWARDS 2023

The ADMA is one of the most prestigious professional awards for marketing. It recognizes the best brands and projects in the field of marketing and communications in Belarus with regards to their effectiveness.

As of year-end 2023, LIDSKOE PIVO has been honored with the BRAND OF THE YEAR award.

Three of our brands have won the Gold in the following categories:

• ALCOHOLIC & LOW-ALCOHOL BEVERAGES – ZHYGULEUSKAYE ZHYTNYAE: A NEW GRAIN OF OUR TRADITIONS.
• ENTERTAINMENT, CULTURE & SPORTS – LIDBEER: The Festival of Festivals.
• REBRANDING – Aura: Strength in Combining Categories, Natural Energy in Every Sip.
• CRISIS RESPONSE – LIDBEER: The Festival of Festivals.

Besides, Lidskoe Pivo has won the Silver in the following categories:

• ALCOHOLIC & LOW-ALCOHOL BEVERAGES – LIDSKAE LID FRESH LAGER: Special Effects Beer!
• NON-ALCOHOLIC BEVERAGES – Mountain Dew: An Innovative Idea for Growth Energy.
• PR & Corporate Reputation – LIDBEER: The Festival of Festivals.
• YOUTH & KIDS MARKETING – Chiilz. A New Record for Compatibility!

Our brands have also won the Bronze in the following categories:

• LAUNCHING A NEW BRAND, PRODUCT OR SERVICE – Chiilz. That’s a Breakthrough!
• SUCCESSFUL SOCIAL MEDIA CAMPAIGNS – KORONET MCKILT. Highlander, True Love & 600,000 Liters of Beer.
• LAUNCHING A NEW BRAND, PRODUCT OR SERVICE – LIDSKAE LID FRESH LAGER: Special Effects Beer!
• PARTNERSHIP/SPONSORSHIP – LIDSKAE LID FRESH LAGER: Special Effects Beer!
• SHORT-TERM CAMPAIGNS – Dynami:t: Give it a Go. Branding in Action!

Congratulations to our coworkers on their well-deserved awards!