The ADMA is one of the most prestigious professional awards for marketing. It recognizes the best brands and projects in the field of marketing and communications in Belarus with regards to their effectiveness. As…
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“This kvass has been developed for daring youth, for bold and proactive people, and for those consumers who value authenticity and style. It speaks a common language with such people and allows them to…
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On September 2, LIDBEER, one of the biggest festivals in Belarus, burst into life after a three-year break. Just for one day, Lida hosted three music stages, opened dozens of food courts, playgrounds and…
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What is Scotland associated with? For most, it is, of course, bagpipes, the Loch Ness monster, strong scotch tape, a checkered kilt... But true connoisseurs know that Scotland is also a special beer, stronger,…
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On September 2, the LIDBEER Festival organized by Lidskoe Pivo Brewery will unite tens of thousands of Belarusians in one place to celebrate the 700th anniversary of Lida. In honor of this significant…
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Lidskoe Pivo launches a new sub-brand, LIDSKAE LID FRESH LAGER, aimed at a young audience. LIDSKAE LID FRESH LAGER is a new refreshing light lager in the LIDSKAE line, which brings together people who…
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