On March 6, the fifth anniversary contest of professional bartenders Lidskae Beer Master begins in Belarus, according to the organizers, “Lidskoe Pivo” and bartending school Splash&Dash.
The aim of the contest is to promote the culture of drinking. This year, the focus is on creative abilities of bartenders and the originality of cocktail serving. Every cocktail will contain LIDSKAE Premium – aromatic lager with lush head, soft taste and subtle bitterness. Selection of this beer variety for the contest was not random – this year marks the 10th anniversary of LIDSKAE Premium in the Belarusian market. This variety became the first original product created as a result of collaboration between Lida brewers and specialists of the Finnish concern Olvi, which became a strategic investor of “Lidskoe Pivo” in late 2008.
“We’re holding the contest among professional bartenders of Belarus for the fifth year in a row. The level of their skills is growing constantly. According to the trend, bartender is not just a worker behind the bar, but rather a charismatic and private person who turns the process of creation of a drink into a show,” says Oleg Malakhov, Chief Brewer of JSC “Lidskoe Pivo”. “We’re currently planning to focus on the bartenders’ personas, on their ability to serve their cocktails in a creative manner.”
Applications for participation in the contest are accepted until March 25. During the qualification stage, the jury will accept and review recipes of signature cocktails based on LIDSKAE Premium.
Those who pass the qualification stage and enter the semi-finals will go through an online webinar on the basics of self-branding and story-telling, provide information about the briefing and prepare extension presentations based on its results.
Fifteen bartenders will compete in the finals. When selecting the finalists, the jury will assess the brand integration, creative component of task performance, implementation format and presentation of the solution. The finalists will present their cocktails to bartending experts, media personalities and management of JSC “Lidskoe Pivo”. The jury will evaluate tastes of the cocktails, their names and originality of serving.
On the occasion of the first anniversary of the contest, the prize fund has been increased: now, the prizes for the first, second and third places will amount to 5000, 3000 and 2000 rubles respectively.
Republican Belarusian Bartenders Contest Lidskae Beer Master has been held by “Lidskoe Pivo” since 2015. Belarusian bartenders aged 19 years and older with work experience of at least 6 months are invited to participate in the contest.
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