NEWS

Lionel Messi presented an autographed T-shirt to the Lidsky Brovar Museum
Lionel Messi presented an autographed T-shirt to the Lidsky Brovar Museum

A football star and idol of young football players signed it especially for his fans from Lida city after filming for Pepsi advertising campaign. Pepsi is one of the drinks produced by Lidskoe Pivo. The…

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15 февраля, 2024
Furry charity event at
Furry charity event at "Lidskae"

At the end of 2023, we initiated a number of activities both for “Lidskae Pivo” employees and residents of Belarus to help animal shelters. The first stage was a campaign in Lida and Molodechno, during…

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15 января, 2024
Lidskoe pivo recognized as brand of the year at the Advertising & Marketing ADMA AWARDS 2023
Lidskoe pivo recognized as brand of the year at the Advertising & Marketing ADMA AWARDS 2023

The ADMA is one of the most prestigious professional awards for marketing. It recognizes the best brands and projects in the field of marketing and communications in Belarus with regards to their effectiveness. As…

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21 ноября, 2023
New Dark CRAZY CRUSH Kvass with Caramel Flavor. Totally Addictive!
New Dark CRAZY CRUSH Kvass with Caramel Flavor. Totally Addictive!

“This kvass has been developed for daring youth, for bold and proactive people, and for those consumers who value authenticity and style. It speaks a common language with such people and allows them to…

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25 октября, 2023
A Roaring Comeback! LIDBEER in a New Format Hosted More Than 100,000 Guests
A Roaring Comeback! LIDBEER in a New Format Hosted More Than 100,000 Guests

On September 2, LIDBEER, one of the biggest festivals in Belarus, burst into life after a three-year break. Just for one day, Lida hosted three music stages, opened dozens of food courts, playgrounds and…

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13 сентября, 2023
Koronet McKilt — a beer with a strong Scottish character
Koronet McKilt — a beer with a strong Scottish character

What is Scotland associated with? For most, it is, of course, bagpipes, the Loch Ness monster, strong scotch tape, a checkered kilt... But true connoisseurs know that Scotland is also a special beer, stronger,…

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24 июля, 2023
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