Triple combo of new year’s flavors and virtual advent calendar: Lidskoe pivo has presented its winter product range
The beer and beverage manufacturing company Lidskoe Pivo, part of Olvi Group, has continued its long tradition of producing unusual varieties by the beginning of the cold season. Three winter limited editions at once from brands LIDSKAE, Lidski kvass and Koronet are already on the market. To support winter traditions, the company is preparing to announce a special promo: a virtual advent calendar giving consumers the opportunity to win prizes daily.
For the first time, the company has presented a special variety of beer from the Koronet line for the New Year holidays. The brand new product is presented in the format of British pint of 0.568L. Koronet Porter Christmas Edition is distinguished by strength of 5.2%, typical for English porters, as well as by an unusual aftertaste achieved thanks to the almond extract.
Also, LIDSKAE Zimovae has appeared in stores again. The winter variety of the Lida brewers’ title brand is prepared with the addition of cloves, cinnamon and juniper. The rich aroma conveys the atmosphere of winter holidays, and natural spices harmoniously emphasize the depth of the dark beer taste. This season, for the first time, LIDSKAE Zimovae will be available in a convenient 0.33L can format (in addition to 0.4L glass bottles and 0.9L PET).
Belarusians’ favorite Lidski kvass Zimovy also took its place on the market. To create a taste impression of holiday, warmth and comfort, traditional bread kvass was supplemented with cherry and cinnamon extracts, which add fruity and spicy notes. Like the entire range of Lidski kvass, Zimovy does not contain preservatives. The manufacturer also took care of a format convenient for consumers, releasing the brand new product in practical 0.5L and 1.5L plastic containers, as well as in 0.33L cans.
“Every year we look forward to the approach of the cold season in order to create new winter traditions with special products,” was noted at Lidskoe Pivo, Olvi Group. “We are glad to have the opportunity to bring the holiday feeling closer with unusual New Year tastes since 2009, and this year we will prepare a special surprise for our consumers.”
Since December 1, the advent calendar will start off at www.zimovae.by, counting down to the beginning of the New Year and providing information about winter traditions and various competitions. For the convenience of consumers, the labels of winter products have QR codes, which can be scanned to open the website. All the advent calendar activities will be held online, which makes them safe considering the ongoing pandemic.